With roots in Saudi Arabia,Turkey and Lebanon, an independent agency that has started in 2004 with a small office in Tripoli Lebanon that expanded to reach Beirut Lebanon, Istanbul Turkey and finally Jeddah Saudi Arabia
We own the four Diamonds Belief we believe in balance & we deliver work that bring together strategic thinking, and creative crafting seamlessly. Create: we develop integrated solution that encourage dialogue and build relationship between brand and consumer. Promote: we examine brand assets thoroughly to find ideas that are relevant, persuasive and attractive to consumers.
Ingenuity: we do effective brand communications in many shapes and forms; we strive to magnify brand presence in every consumer space.
Qualitative Quantitative studies measure! Applied vs. Basic research: Applied research is research designed to solve a particular problem in a particular circumstance, such as determining the cause of low sales of a given product in the client’s organization. Quantitative vs. Qualitative Quantitative studies measure variables with some precision using numeric scales. For example, we measure the performance result of marketing budget over the achieved sales in a given period of time.